ITV study finds critcal mass of companies in Canada have related technologies
News | 10/06/2004 4:00 am EDT
Canada could be well-placed to take a share of the 2008 Beijing Olympics broadcasting technology dollars in the aftermath of a study that shows a critical mass of interactive-television-related companies already doing business here. A survey conducted by Vancouver consulting shop At Large Media and the National Research Council (NRC) shows 103 different firms engaged in at least one of five different technology activities related to ITV. The study, Interactive Digital Delivery Marketplace: An overview of Canada’s multimedia broadcasting capabilities, is still under tight wraps, but initial results obtained by Canadian NEW MEDIA show a thriving sector in this country. That’s good news for the NRC, which commissioned the report, as it works to convince the Chinese to look to Canada for innovative broadcasting technology through technology transfers, trade missions, and other awareness-building efforts (CNM, June 9/04).