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Ad industry supports CCTA proposal to run paid advertising on U.S. specialty channels

News | 10/22/2004 4:00 am EDT

Canada’s advertising industry is lending its support to a proposal by cablecos that commercial advertising in Canada be sold on U.S. specialty TV services such as CNN and A&E. Robert Reaume, VP of policy and research at the Association of Canadian Advertisers (ACA), says that the proposal would be even more enticing if the avails on the U.S. channels were sold on a regional or even local market basis.

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