The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Canadian NEW MEDIA has written frequently about the importance of lobbyists in the policy-making process. An informal search of the federal lobbyist database for individuals using some derivative of “broadcast” in their documents shows dozens of active registrations, working on issues ranging from third-language programming, new broadcasting licences, changes in Canadian content rules and others. Aside from the heads and VPs of the different trade associations, there are dozens of government relations people working on broadcast and cultural issues from firms that read like a road map to a very small block of Ottawa real estate: firms such as Sussex, Wellington, and Earnscliffe (named after the residence of the British High Commissioner) have names that evoke the cozy place professional lobbyists enjoy on Parliament Hill.  Finally, amid the high-priced lawyers and well-connected former bureaucrats, the new media sector has the help of a lobbyist of its own. When Beatrice Raffoul and Marc Séguin played musical chairs between Canadian Heritage, the Canadian Film and Television Production Association, and The Strategies Group, observers didn’t likely make an immediate connection to the new media sector. As it turns out, however, this may be where just a handful of individuals moving around in industry circles make a critical difference in putting the digital production community’s concerns on the agenda in Ottawa.  A recent road trip by the coalition of producers now solidifying would not have been possible without the assistance of two former Heritage staffers who now have the time and resources to lobby their former employer. But, their relationship with the new media sector is built on an unstable base of good intentions and resources that happen to be easily lent for the moment.  If the various associations wish to solidify recent successes, the time is now to more formally solidify their nascent coalition, and press their respective memberships hard for coin to put an Ottawa insider permanently on the payroll.