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News | 10/29/2004 4:00 am EDT

Molson launches new online radio station
Molson Canada has launched a new online streaming music service dubbed "Junction Radio" on its iam.ca site. The service is being powered by IcebergRadio.com, and offers five channels of tunes: current alternative, hip hop "hot", alternative, active rock and top 40. A spokesperson for Molson says the site is aimed at younger beer drinkers, those of age to 24. A trademark application for the "Junction Radio" name was filed by Molson on October 19. The station has been launched fast on the heels of the new FatPipeRadio.com service sponsored heavily by Molson and aimed at college and university students. The FatPipeRadio initiative features 11 diferent stations, as well as features such as webcasts, concerts and contests (CNM, Sept. 8/04).

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