Virgin Canada sets the record straight about investment review and launch date

Virgin Mobile Canada president and CEO Andrew Black explains that an investment review, sparked by a request from Canadian Heritage and made public by Report on Wireless, is a normal business process and it won’t have any negative impact on the company’s scheduled launch of early next year. In a previous issue of the publication, it was suggested that the investment review could force the upstart operator’s to miss launching during the busiest buying season (RoW, Nov. 4/04). The review could take up to 45 days and that would have delayed Virgin Mobile Canada’s launch until mid-December. But in an interview, Black tells Report on Wireless that Virgin Mobile Canada didn’t have any intention to launch this year and it was always in the company’s plan to launch by the end of the first quarter 2005. On the issue of making ringtones available to subscribers, which has been identified as one of the areas under review by Canadian Heritage, he adds that this isn’t unique to Virgin and that all carriers will be treated the same when it comes to ringtones. Nathan Rosenberg, chief marketing officer of Virgin Canada, adds the ringtone element is only one area of the investment review. "We’ve obviously had lots of conversations with the guys at (Canadian Heritage) and they are very good to work with. So we’re enjoying that dialogue and again it’s part of the whole review process which is quite standard."

Virgin Canada sets the record straight about investment review and launch date

News | November 19, 2004

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