The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The provision of $3 million in new funding to the Canadian Film Centre, and a broader mandate for the TELUS Broadcast and New Media Fund is excellent news for an industry currently in limbo with regard to finding the cash to mount new media and convergent projects (see story in this issue). Though the cupboards are bare at both Telefilm Canada and Canadian Heritage as the Tomorrow Starts Today program winds up, and the Bell Broadcast and New Media Fund limps along with only 60% of the funds it had in its heyday, signs are looking up.  First, Bell Canada was recently awarded the broadcast distribution undertaking licences it was seeking, a development we’ve predicted could put as much as $1 million more per year into Bell Fund coffers within a few years (CNM, June 25/04). Second, Tomorrow Starts Today is being vociferously defended by current Canadian Heritage minister Liza Frulla and her secretary in Parliament, Sarmite Bulte. Cultural funding has all-party support, and renewing the fund isn’t expected to be particularly contentious when it reaches the House of Commons next spring.  We have no doubt that, besides this new funding by TELUS for the Canadian Film Centre, there will be further money flowing in if and when TELUS launches its new DSL television service.  TELUS officials say they’re not looking that far ahead, yet, with regard to potential contributions to Canadian programming, since they don’t currently offer a television service. But, as the battle of the telecom/cable bundles heats up, TELUS will be forced to offer TV or risk losing subscribers to Bell and MTS, which both offer varying degrees of triple-, and even quadruple-threat bundles. Voice, Voice over IP, local telephony, long distance, wireless and television will all be offered more cheaply to consumers who buy bundles, and TELUS won’t risk the cash flow and profit of its wireless arm to Bell over an inability to offer TV.  For new media producers, regulatory requirements that TELUS contribute to independent production when they do flip the switch on TV means that there will inevitably be more money on the table to invest in their products. The only question now is when the tap will be turned on.