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ExtendMedia builds ITV application for MTS DSL televison service

News | 12/06/2004 5:00 am EST

Manitoba Telecom Services Inc. (MTS) has announced what it says is the first business-on-demand interactive television (ITV) service in Canada, a virtual channel offered to its DSL TV customers promoting events at the recently-opened MTS Centre. The service, developed in collaboration with Toronto-based ExtendMedia and with content provided by True North Sports and Entertainment Ltd., provides information about entertainment and sports events at the facility, including about the Manitoba Moose hockey team. It also enables customers to buy tickets through the television, or to request more information. MTS says the announcement is the first of several new ITV applications it will offer to its more than 25,000 DSL television subscribers, including games-on-demand and video-on-demand.

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