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Satellite radio hopefuls have much work in marketing their services: Decima survey

News | 12/06/2004 5:00 am EST

Despite a high profile CRTC licensing hearing and extensive media coverage, a small percentage of adult Canadians are aware that domestic satellite radio services may be made available in this country, according to a new survey by Decima Research Inc. This suggests the Canadian groups vying to offer satellite radio services across the country will have their work cut out for them in marketing and selling their services – at least initially.

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