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Bravo takes chance on Toothpaste short opera follow-up and interactive

News | 12/22/2004 5:00 am EST

Already flying high on critical praise for its forward-looking approach to digital enhancements for its youth-oriented MuchMusic TV station, CHUM Ltd. will next year take a creative chance on attracting a new audience to interactive content for its arts TV station Bravo! Next spring, Toronto-based Marblemedia will begin a viral and guerilla campaign to draw web surfers to ITV content connected to a new series of comedic operatic shorts dubbed Burnt Toast. Set to debut in the summer of 2005, the series of shorts are a follow-up to the cult hit Toothpaste and will also be broadcast next year by CBC. The content was funded by the broadcasters, Bravo!FACT, and the Bell Broadcast and New Media Fund.

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