Xenophile Media partner Patrick Crowe says two successful tests of its interactive television technology during the Genie and Gemini awards shows could pave the way for deals with bigger content holders in the U.S. The company used Bell ExpressVu LLP’s OpenTV satellite platform last fall to enhance the broadcast of Canada’s film and TV award shows (CNM, April 30/04) by incorporating a proprietary serving technology dubbed SCALE. SCALE, which stands for synchronized content for live events, presented trivia and other contests and background information on the nominees, while soliciting interactive viewer feedback. Acknowledging that the two shows are relatively small on the list of global mega-events such as the Oscars, Crowe says they were ideal testbeds for the company’s technology and creative direction.

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