Home Page News Briefs People Media Telecom Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

CCR Update

News | 01/05/2005 5:00 am EST

Alliance Atlantis applies to use new CRTC ad incentives
Alliance Atlantis Communications Inc. is poised as the first broadcaster to tap into the CRTC’s advertising-based incentives aimed at getting more Canadian TV drama produced and watched. The specialty TV broadcaster has applied to the commission for licence amendments for Showcase Television, History Television, BBC Canada, The Independent Film Channel Canada, and Showcase Action that would allow those specialty channels to broadcast more than the regulated 12 minutes of advertising per hour. In its ads-based incentives program for TV drama that was released at the Canadian Association of Broadcasters (CAB) convention last year, the CRTC indicated that it will allow broadcasters to earn up to eight extra ad minutes for airing Canadian drama (CCR, Dec. 6/04). In its final policy, the CRTC allowed specialty channels, and not just conventional networks, to benefit from the incentives. Alliance Atlantis’ application for the licence amendments was made public on December 22, about a month after the policy was announced (Broadcasting Public Notice 2004-97). Comments on the request for the licence amendments are due on January 21.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.

FREE TRIAL

Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required

SUBSCRIBE

Unlimited access to thewirereport.ca and our exlusive newsletters.

Continue

* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com