Canadians want the choice of watching homegrown programming on TV, with domestic drama ranking in the middle of the pack in terms of having the option of watching a specific kind of TV show, according to a Decima Research omnibus survey. Almost half (47%) of the 2,2025 adult Canadians polled say having a certain amount of Canadian programs on TV is "extremely important" or "very important." About 79% believe that it is at least "somewhat important" that Canadian TV contain homegrown programming. The survey also looked at the types of Canadian programming that respondents view regularly. Canadian news is the most-watched type of Canadian programming, followed by documentary shows, and comedy programs. Canadian drama, the focus of a broader report by Decima Reports, ranks in the middle. Canadian drama, including weekly series, movies of the week, and mini series, was the fifth most-watched type of Canadian programming that Decima tested, with 53% of the Canadians polled indicating that they watch that type of programming. By region, Quebecers are more likely to say they watch Canadian drama programs compared to people in other provinces. Mario Mota, VP broadcast/media research at Decima Research, a company affiliated with Decima Reports, notes, "There are not a lot of statistically significant differences across the population sub-segments. But, certainly, Quebec and the language, English and French, is one that stands out when we look at the drama question. Why is that? Traditionally, Quebecers have been more likely to watch Canadian or homegrown Quebec programming. If you look at the way they watch television, they are high on téléromans, which are the French-language soap operas. Those are definitely drama and they have always scored really well in terms of Quebecers liking these shows, being almost addicted to them. And we know that that the Quebec market is a very different TV market. They watch more homegrown programming than other people in other parts of Canada. And it’s a cultural and language thing, because so much of the programming has to be original to be in the French language." With regard to sub-segments, there is just one statistically significant difference to highlight, according to the report, which is that women are more likely to say they watch Canadian drama programs regularly compared to men (61% versus 43%). In the English market, Mota notes that there have recently been some Canadian drama success stories, but that it continues to be difficult to make the programming viable. "There have been some success stories lately, and I know that comedy is considered drama under the CRTC definitions – shows like Corner Gas from CTV – are pretty successful in terms of viewership. My understanding is that the show doesn’t really make a lot of money. It’s very expensive to produce, and that’s the root of the problem. We know that American drama programs are very expensive and the networks are putting in the money to produce them to get the ratings, so it’s very hard for us from a competitive point of view to come even close to matching that. A show like Corner Gas is using public benefits for funding, but I think it is barely breaking even, even though it is surpassing a million viewers a week on a regular basis." Mota cautions that the survey is based on three questions, so the information to be gleaned from it is necessarily limited. "But certainly the questions that we asked give us some insights into Canadian views on television programming," he states. "It’s overwhelming that Canadians think that their television should have some Canadian content. What we don’t know from the data and those questions is whether they want it to be pushed upon them, which is what government regulations does." The survey was conducted in October 2004 through the Decima teleVox.