The head of Cell-Loc Location Technologies Inc. says the company could hit paydirt if its latest contract win with an insurance company in Brazil produces as much revenue as is expected. The Calgary-based firm inked an agreement with ITAU Seguros S.A., a subsidiary of Brazil’s largest bank Banco ITUA, to provide a wireless location network in Sao Paulo. The network will serve primarily the stolen vehicle market.  Sheldon Reid, president and CEO of Cell-Loc, says there is a significant opportunity in Sao Paulo for a stolen vehicle service using its Beacon technology. "We’ve discussed the opportunity in Sao Paulo with other insurance companies and there’s approximately five million cars in Greater Sao Paulo. We believe that it wouldn’t be a stretch for us to get 10% of that market, and that’s one vertical," he tells Report on Wireless.  Future network deployments will likely resemble the one used in Brazil, says Reid. "We’re really looking for a party where we build and the market is already there. We felt that that was a great way to initiate our South American operation where, prior to even starting the deployment, we had a substantial client base, which in and of itself would pay for the cost of the deployment, and offers us profit in a very short period of time without going to additional customers," he says.  Reid notes that after several years of trying to promote its cellular network-based location solution, the company realized the market wasn’t looking for that type of product. "What we found out after building out a couple of cities was that the market was really looking for a device that they could attach to an asset, be it a car or a cement mixer or backhoe or something like that where they could locate it," he explains. "Although we did spend a substantial amount of money basically doing R&D and deploying to cities, it really confirmed to us that the market was ready and willing to pay for a device."  Reid is referring to two networks Cell-Loc built in Canada: one in Calgary and the other in Saskatoon. He notes, however, that the Saskatoon deployment is doing well. The city uses the network for fleet management services.