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Vidéotron hopes to further reduce customer churn with addition of telephony

News | 01/28/2005 5:00 am EST
Vidéotron ltée became the first of Canada’s big four cablecos this week to add a telephony option to its existing cable TV and Internet services, a move that the company president and CEO says should help to continue to reduce customer churn. Existing Vidéotron customers are being offered significantly reduced prices on the hybrid telephone service compared to non-customers. Robert Dépatie noted during a January 24 conference call that churn on the video side was at 13%, one of the lowest in the country, and at 16% on the Internet side. The significant discounts on the telephony service for existing Vidéotron customers are expected to further reduce those levels.

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