Static online ad size standards developed by IAB Canada; streaming to follow
News | 02/04/2005 5:00 am EST
New made-in-Canada online ad format standards are being touted as an important way to reduce the cost of advertising online. On January 17, the Interactive Advertising Bureau of Canada (IAB Canada) announced three new formats on which its members would standardize: a super banner, big box and skyscraper. Common pixel and file sizes will be used by all of IAB Canada’s approximately 70 members. It’s hoped the Canadian Universal Ad Package will reduce the costs and inefficiencies associated with planning, buying and creating online media.