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Digital signage next wave of technology-enabled marketing, delegates hear

News | 02/17/2005 5:00 am EST

Digital signage – networked advertising screens that catch consumers’ eyes indoors and out – is set to become mainstream as prices for the technology plummet, participants at a recent conference heard. At the Digital Signage Inaugural Summit in Toronto on February 9 and 10, speakers from national manufacturers and small advertising shops outlined their successful case studies. The past year and a half has seen an explosion in the number of digital signage marketing campaigns, fuelled in part by a growing awareness of the cost savings possible by networking in-store advertising and eliminating the need to manually change paper signs or replace DVD/VCR in-store promos.

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