Toronto start-up seeks licensing deals for virtual environment technology
News | 02/17/2005 5:00 am EST
A Toronto start-up company is hoping to strike deals with cablecos and oth-ers to rapidly move its interactive set-top box into North American homes. Following a trial with a Virginia-based wireless cableco, SBS Interactive Inc. is pursuing a dual licensing/retail strategy for its Duo technology – hardware and application software that put users into virtual environments. The system is touted as having extensive educational and entertainment potential, and SBS executives are now trying to put the product into enough homes to make it worthwhile for third parties to create compelling content.