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Many Canadians who purchase HD-ready TV sets don’t get HD programming: survey

News | 03/11/2005 5:00 am EST
LG Electronics Canada is planning online public awareness campaigns on high-definition (HD) after a survey it commissioned revealed that many Canadians who buy HD-ready sets aren’t actually receiving HD programming. About 16% of those responding to the national telephone survey already have HD-ready TV sets in their homes, but that doesn’t mean they are receiving HD programming. Currently, few programs are aired in HD in Canada (CCR, Feb. 14/05; Feb. 13/04), and consumers must purchase or rent a digital set-top box capable of receiving HD signals, and they have to subscribe to HD television services. The 16% figure is higher than the 10% of 12 million HDTV-ready televisions that Forrester Research estimates will be in U.S. homes by the end of 2005.

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