News | 03/15/2005 5:00 am EST
Ericsson releases new payment system for mobile operators
Ericsson has introduced its Internet Payment eXchange (IPX) system, a payment solution that simplifies the business model among content providers, wireless operators and consumers. Research shows that consumers are reluctant to enter into new billing relationships, and IPX helps eliminate this by making use of the mobile phone and the existing relationship the consumer has with their particular wireless carrier. The solution is suitable for both premium and non-premium content delivered via SMS, MMS, the web and WAP. IPX is currently used by TV channel operators, broadcast media, newspapers, large corporations and content and applications providers. “Using Ericsson’s global presence and strong market share within mobile network operators, IPX and its continuing expansion provide a true global payment solution where operators and content providers can fully benefit from the reach of Ericsson IPX.