Former Chrysalis IT VP operations files trademark for new Kanata start-up

A Kanata start-up called TVIDIA is proposing to use a new proprietary digital rights management (DRM) system to sell content, including movies and music content, online. The company is keeping details mum for the moment, but it did file on March 8 for trademark protection for the terms “Content Protection System” and the company’s name, “TVIDIA.” Former Chrysalis ITS VP of operations Russel Fields filed the trademark application. In an interview with Canadian NEW MEDIA, Fields revealed few details about TVIDIA, but did say that the company is privately owned and operated, and its target launch date is December 2005. TVIDIA’s DRM system, Fields said, will allow its customers to sell movie and audio content online. Products distributed by the company will vary, he said, from Hollywood favourites and popular mainstream music, to training videos and business materials. "We’re not into saving the world from piracy, but what we are into is making sure our customers that use our system end up getting paid their fair price for the use of their content," he said. "In that respect, we work hand in hand with a DRM." The DRM will be accomplished, he explained, by providing a turnkey system that includes hardware and software that enables TVIDIA customers to distribute pre-recorded audio content online, and sell it to their own customers. Fields said that the turnkey system would belong to TVIDIA, and if anyone wants to licence it, TVIDIA and the customer would share the proceeds from sales. If the customer were to fully licence TVIDIA’s turnkey system, they would use it to hook up their library of content, and business would go from there. "Our first focus is on video content, but not necessarily for Hollywood content. That’s the important first play," he said. "We are looking at other types of enterprise applications as well; distribution of training videos, distribution of business materials." Until TVIDIA makes details public, Fields declined to comment who the partners involved with the company are or what licensing deals it has. The company’s web site, however, lists a variety of Hollywood A- and B-list hits in its opening animation sequence. It’s unclear whether those titles are intended to represent content licensed by TVIDIA. Field’s comments would indicate this is not the case.

Former Chrysalis IT VP operations files trademark for new Kanata start-up

News | 04/01/2005 5:00 am EST

To keep reading, get a free trial.

Already a Subscriber?

Reuse & Permissions

Inside The Wire Report

Information

Hill Times Publishing

Get in Touch With Us