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MyThum joins with customer loyalty giant Givex to offer coupons to phones

News | 04/15/2005 4:00 am EDT

Mobile marketing company MyThum Interactive says a deal it’s inked with Givex Corp. could jumpstart the use of customer loyalty numbers in SMS and other campaigns. On April 5, the Toronto-based company announced the agreement which will see the two organizations jointly offer the Mx-Coupon program – a way to deliver redeemable coupons to mobile phones through text messaging. Givex is one of North America’s largest shops managing loyalty programs for major brands including Chapters/Indigo, IKEA, Cara Foods, and others. Mx-Coupon still falls short of the longstanding promise of using actual barcodes on mobile phone screens to conduct m-commerce, but MyThum director of marketing and business development Michael Brown tells Canadian NEW MEDIA the program brings the state-of-the art a big step closer.

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