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News | 05/13/2005 4:00 am EDT

Early adopters lukewarm on rich cell phone content
Fewer than 9% of respondents in an early-adopter consumer survey were very or extremely interested in buying a cell phone capable of playing MP3 or other music files, and less than 11% were very or extremely interested in broadcast TV functionality, according to research firm In-Stat. "Cell phone manufacturers, carriers and content providers face serious challenges in convincing these end-users of the benefits of music- or video-centric phones," says In-Stat analyst Neil Strother. The report, Warning: Early-Adopters Have Lukewarm Response to Multimedia Handsets, also noted that some mobile programming, such as news and weather, was popular. It also noted that payment schemes had to more flexible.

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