The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Digital content continues to prove to be challenging for the CRTC, and survey results reported in this issue that show relatively high interest among youth in using mobile devices to consume entertainment content won’t make commissioners’ jobs any easier moving forward. Already, Rogers has begun serving television content to cell phones and younger Canadians seem to understand the value proposition, and even appear to know, intuitively or because they’re already consuming so many data services, how much it will cost. In a recent editorial board with Decima Reports, Rogers regulatory head Ken Engelhart noted that the company was lucky with its mobile TV service: it’s delivered via the Internet and so falls under the 1999 new media exemption policy. Future iterations, however, will likely travel over closed networks more akin to current phone and television services. The commission will have to consider at that time how to deal with yet another form of traditional content being served in an entirely new way, with all the regulatory challenges that implies. The recent Voice over IP decision rendered by the commission also has some dark overtones for those who would see content flow more freely between a variety of content providers and consumers – and consumers who become content providers to each other – over IP networks. TELUS Corp. defined the VoIP debate early in the game with its proposed "access-independent" category of services that it suggested be forborne from the regulatory burdens that former monopoly telcos must meet. As far as telephony is concerned, however, TELUS’ suggestion was dismissed, and the commission will treat Internet calling that uses traditional phone numbers as the same as that traveling the plain old telephone system. Some observers have called the decision a re-regulation of the Internet. In an article in this issue about ExtendMedia’s efforts to prosper by capitalizing on the IP-everything trend, Eric Davis picks up the refrain Canadian NEW MEDIA has been hearing a great deal recently: that unaddressed regulatory questions are holding the Canadian industry back. We hope the VoIP decision was taken in the context of other content decisions to come – notably the upcoming ruling on whether or not to allow satellite radio to come to Canada and with what rules. The telecom/broadcast silos that the commission operates under are becoming a hurdle to good regulation. Canadian companies and consumers want to exploit digital opportunities. Mixed messaging from the commission on digital content will hurt our chances to do so. The commission’s job is not easy, and CNM does not agree that it has yet made any egregious mistakes. But, the time is now to consider the applicability of old rules to new pipes. The pre-dot com crash zeitgeist of 1999 was a very different time for new media in Canada, and it is time the new media exemption order was re-visited in some kind of public, transparent way to ensure that it is up to the task of holding the commission back from the well-meaning but misplaced application of old media rules in a new media environment.