A new contract with NYC-based Cablevision is the latest in a series of sales of ExtendMedia’s OpenCASE content management system as the Canadian new media company seeks to capitalize on the "triple-play" trend in the communications industry. Cablevision, a cableco serving over three million customers in the Big Apple, has licensed OpenCASE to provide broadband services to its customers. Specific details about the deal are under tight wraps, but the OpenCASE product is touted by Extend as offering communications companies the ability to provide customer self-care, triple play (bundles of television, voice and Internet services) marketing, customer profiling, service personalization, asset management, content distribution management and device management. The Cablevision deal, says Extend VP of sales Erik Davis, comes as telcos, cablecos and new entrants into telephony and television find their margins squeezed and are searching for new revenue sources and operational efficiencies.

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.