The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. It is time for the CRTC to look again at the New Media Exemption Order now that Canadian companies are planning such things as the delivery of television to mobile phones. The 1999 new media order ruled that the Internet should not be regulated, but it was set for renewal five years later. That date has come and gone and the commission has made no attempt to look at the exemption that classifies much of the content on the Internet as a form of broadcasting but places no regulation on it. The lack of action comes in the face of teens embracing the Internet and new developments that see the technology being used to relay video content to mobile phones and other devices. The CRTC has a role to play in ensuring that Canadian content gets made and relayed to consumers as U.S. networks begin broadcasting over web sites and mobile TV services emerge. Rogers says its mobile TV service uses the Internet and is not broadcasting, and therefore, it can bring in some foreign TV channels not available on TV screens across the nation.  If the CRTC sits back and does nothing, the changing delivery modes could lead to Canadian content being drowned out, or at the very least to a further fragmentation of its audiences. We’re not saying regulate all aspects of the Internet. But there are some areas where the commission has a legitimate role to play, and that includes protecting and promoting Canadian content. If mobile TV services are deemed to be exempt broadcasting as defined by the New Media Exemption Order, then the commission should look at adapting Cancon measures that apply to television to the Internet where applicable. If not, the regulator then should at least define mobile TV services as multimedia offerings, rather than Internet, and should devise a regulatory framework that is in synch with the existing one for TV broadcasting. The CRTC needs to move quickly to re-evaluate the New Media Exemption Order as times are changing quickly.