Bruno Légaré has been appointed new media sector head at Telefilm Canada. Légaré replaces Earl Hong Tai, who previously held the two positions of new media sector head and director of the western region; he continues in the latter role. Légaré’s role will extend to contributing to defining the goals and orientations for Telefilm’s new media operations, as well as carrying out the sector’s operational business plan and coordinating the decision-making proecss. Légaré has been with the agency for five years, most recently as the new media director for French operations and the Quebec region. He started as a new media senior investment analyst in the Montreal office. Previously, he worked in senior producer, communications and sales management positions at cogniSicence Inc. and Inso.