The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. It is impossible not to note when looking at this issue of the newsletter as a whole that a fundamental shift in what constitutes the new media industry in Canada has taken place, seemingly overnight. The place of the web in our reporting has slid several notches as we focus increasingly on alternative content platforms such as gaming consoles and mobile devices. The struggle is to come to grips with what the future for these youth-oriented content platforms will be. Will adults over 25 embrace content delivered on a mobile phone screen? What prospects does television content delivered to mobile devices have when the youth audience most likely to adopt the service often can’t afford it?  The Asian experience may not be entirely instructive. Content producers who visited Singapore recently were struck by the pervasiveness of the mobile platform, but also noted that few Singaporians turn at all to the web as a delivery mechanism for entertainment, news or interactivity. But, that content lacks the richness that Canadians have come to expect sitting on top of big, fat, cheap pipes. The new digital divide would appear to be between those who have adopted mobile technologies, more than often youth, and an older demographic that will leave the web only if forced to. The business implications are interesting. Adults will continue to turn first to the web for content, where it seems increasingly likely that no viable business model will be found. Other youth-oriented platforms, where revenue is almost guaranteed when content is provided, will struggle with the reality that they have little attraction for the bulk of the population. The key to the viability of the interactive industry will be to bridge this divide. The producers who win will be those who find mobile and console applications that appeal to the mainstream of the adult population.