CHUM TV, Mobile Media introduce music video service
CHUM Television and Mobile Media have partnered on a fully-automated, all-request music video service assoicated with PunchMuch. The service is being powered by Mobile Media’s Viz/Response interactive TV technical platform, and the interactive ground operation will be managed by MyThum. The PunchMuch channel (www.PunchMuch.com) will allow music fans everywhere to request videos, participate in on-screen SMS chat and polling via their cell phones. PunchMuch’s weekly playlists will be available onscreen and online. PunchMuch is the rebranded Category 2 music video digital TV channel formerly known as MTV2 that CHUM acquired from Craig Media. MyThum and CHUM have a long prior relationship, including working together on the m-commerce application developed for CHUM’s licensed Habbo Hotel property (CNM, June 10/05).

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