Digital signage association faces task of managing expected growth in private digital networks
News | 07/20/2005 4:00 am EDT
A new association being formed by some of Canada’s most active digital signage players could help advertisers buy into the nascent medium by providing educational outreach and standards. This summer, a half dozen players from the sector met in the wake of the Digital Signage Inaugural Summit conference (CNM, Feb. 17/05) and agreed to work cooperatively to create the new group, the Canadian Digital Signage Association (CDSA). Already, the CDSA has a first newsletter to publish, and it’s expected that it will be able to establish a public presence and campaign by this fall to recruit more members.