The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. What’s in a name? Everything, if you’re hanging a tag on the electronic gaming industry.  A point of clarification: there are actually two e-gaming industries. According to anti-gambling groups, there’s the one that provides mere distraction, free of economic enrichment – or harm. Then there’s the other, which offers games of chance or skill with a payoff for being right or lucky, and a loss if you’re not. However, a 28-year-old South Korean man recently died after spending nearly 50 hours playing the former type of game, with only brief five-minute breaks. The motive behind the marathon gaming session may have been mercenary: professional video gamers are revered in South Korea, and can earn as much as $500,000 a year. Then there’s the controversy over the latest from Rockstar Games, Grand Theft Auto: San Andreas, which can be morphed from an already violent video game into a fairly pornographic one to boot with a widely available modification. Perhaps understandably, online casinos and their ilk seem sensitive to having their activities referred to as gambling, wagering or betting – but is the catch-all term "gaming" any better, given the above developments? The self-regulatory organization of the online gambling industry, eCommerce and Online Gaming, Regulation and Assurance (eCOGRA), launched a responsible gaming initiative this fall with such safeguards as cooling-off periods, deposit-limiting mechanisms, and better screening for underage players.  Politicians and regulators in most North American jurisdictions are hesitant to grant providers of online games of chance and skill a licence to operate. The Internet wagering industry has already gone a long way to helping dispel any negative publicity, and to attempt to legitimize itself. Perhaps it’s time for the authorities to pay more heed.