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Broadcasters could be left behind as cablecos become ad brokers: Maffin

News | 10/07/2005 4:00 am EDT
Cable companies will be the next advertising power brokers, according to business technology futurist and radio and TV host Tod Maffin. "As a cablevision company you have a role to play as truly a power broker in the advertising world," he said during his address at the Canadian Cable Systems Alliance (CCSA) annual meeting last week.

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