Home Page News Briefs People Media Telecom Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

Broadcasters could be left behind as cablecos become ad brokers: Maffin

News | 10/07/2005 4:00 am EDT
Cable companies will be the next advertising power brokers, according to business technology futurist and radio and TV host Tod Maffin. "As a cablevision company you have a role to play as truly a power broker in the advertising world," he said during his address at the Canadian Cable Systems Alliance (CCSA) annual meeting last week.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.

FREE TRIAL

Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required

SUBSCRIBE

Unlimited access to thewirereport.ca and our exlusive newsletters.

Continue

* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com