The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.The impending arrival of the Canadian Interactive Alliance/Alliance interactive canadienne (CI@IC), the new voice of interactive media at the national level, is good news for the industry.   In an previous life, I was a business journalist, and earlier this year reported on a successful move by various Canadian retirement planning industry associations to convince the federal government to remove restrictions on foreign investments held in registered retirement vehicles. The result? As much as $3 billion more will make its way into the retirement funds of Canadians over the next few years, according to one source. With funding questions looming for both the Telefilm Canada New Media Fund and the Ontario Media Development Corp.’s interactive digital media programs, and the CRTC’s New Media Exemption Order long overdue for review, the advocacy efforts of CI@IC will be sorely needed in the months to come. Telefilm Canada new media sector head Bruno Légaré says the alliance will be crucial to ensuring proper funding - and the survival - of the Canada New Media Fund. "This alliance will certainly be one big voice in conveying the message to the minister, and yes they are really about making this fund evolve," he says. Ian Kelso - president of the Toronto-based New Media Business Alliance and a driving force behind CI@IC - has demonstrated that he understands the importance of presenting policymakers in government with both a cohesive and accurate picture of the Canadian new media sector and its needs, and a sound business plan for making it a profitable and world-leading part of the Canadian economy. The fledgling alliance deserves the industry’s full support as it strives to fight for every possible concession and every dollar of funding it can get.