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CCR Short Takes

News | 11/07/2005 5:00 am EST

CAB questions CRTC on conventional viewing targets
The Canadian Association of Broadcasters (CAB) calls the CRTC’s proposed goal of increasing the hours of viewing of English-language Canadian drama to 16.5% of all TV drama viewing on conventional networks, or an 80% increase from current levels, over five years "unrealistic." The association also disagrees with the commission’s expenditure target of an 80% increase over five years to 6% of total revenues earned in order to access the regulator’s ads-based incentives. Instead, the CAB is pushing for a 40% increase in both expenditures and viewing (CCR, Aug. 19/05).

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