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Sears wishes for advertising sway in deal with Corner Gas

News | 11/07/2005 5:00 am EST
Sears Canada’s Wish Book will make its way to Dog River SK this year, joining past guests such as Canadian icons the high-flying Snowbirds, the band Tragically Hip, and former NHL hockey player Darryl Sittler on CTV Inc.’s hit series Corner Gas. But the Wish Book’s involvement comes courtesy of a deal brokered by Sears Canada’s media buying agency Mediaedge: cia, as the retailer makes its first foray into having its advertising integrated into a show.

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