The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Canadian Internet Project’s recent Canada Online! report might appear, at first, to contain some sobering statistics about our collective interest in the country’s cultural heritage. Only 16% of Francophones interviewed said they were completely satisfied with the accessibility of Canadian cultural content on the Internet, while less than 14% of English-speakers said they were (for more on the CIP and its report, see p.3). Not even 12% of total interviewees said they’d visited Culture.ca, the federal government’s portal for promoting Canadian culture online. However, Canada’s cultural achievements are often manifest in ways that might not be visible at first glance. When we see U.N. peacekeepers deployed to a troubled part of the world, how many of us think of Lester B. Pearson, ex-Prime Minister and winner of the 1957 Nobel Peace Prize for his concept of a United Nations Emergency Force? When the average Canadian places a telephone call, do they think of Alexander Graham Bell’s early experiments into relaying human speech over wires, conducted at his parents’ home near Brantford, ON? How many think of the late Robert Hunter when they donate to Greenpeace, the environmental protection group Hunter co-founded in Vancouver more than 30 years ago? How many comedy fans outside of Canada think the groundbreaking SCTV series was an original product of NBC’s studios? Canadian culture and heritage are all over the Internet, if you look closely enough – even embedded within the technology that makes the Internet function. Intiatives such as Culture.ca put forward by the Department of Canadian Heritage are certainly vital to getting that word out, but Canadian culture exists independently of them regardless.