Corus solicits new forms of radio advertising
News | 11/18/2005 5:00 am EST
Corus Radio sees a future in non-traditional advertising and has formed a separate company, Splice Interactive Media, to provide custom advertising for clients. With 1.9 million unique monthly visits to its web sites and a listener database in excess of 600,000 radio listeners, Corus Radio Toronto general manager J.J. Johnston says the results so far have been more than encouraging.
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