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Large firms reluctant to try new forms of advertising, says Mediaedge: cia president

News | 11/18/2005 5:00 am EST

The head of a Canadian media buying agency says advertisers will continue to count on the traditional TV commercial for the majority of their advertising needs. Calling them conservative, Mediaedge: cia Canada president Bruce Grondin stated there is a reluctance by big firms to try new ad forms, such as Inte-rnet advertising or sponsorship of podcasts.

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