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Out-of-home TV viewing happening at work, PPM study reveals

News | 11/18/2005 5:00 am EST

The second most common place for out-of-home TV viewing is during daytime hours at work, according to data obtained from a portable people meter (PPM) trial in Houston TX. "We now have evidence that out-of-home television viewing is during the day – Monday to Friday, right smack in the middle of the day, not on weekends or in the evenings," said Arbitron senior VP Bob Patchen during a session at the Canadian Association of Broadcasters (CAB) conference in Winnipeg on November 6.

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