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Branding more important than ever for broadcasters in world of new technologies

News | 11/29/2005 5:00 am EST

Conventional and specialty TV branding is relevant and can help viewers know what to expect when they tune into a particular station, agreed participants in A Brand Apart: The New Marketing Imperative for Broadcasters, a panel at the Canadian Association of Broadcasters (CAB) convention on November 7 in Winnipeg.

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