CNM Short Takes
News | 02/03/2006 5:00 am EST
Rogers, Melodeo unveil mobile podcast service
Rogers Wireless and Melodeo Inc. have teamed up to launch Rogers podcast Service, the first mobile podcast service on the continent. Through Melodeo’s Mobilcast software, Rogers Wireless customers will now have the option to listen to podcasts on their cell phones covering 16 different categories, including news and sports, technology, music, and comedy. The podcasts are updated daily and listeners can access them through Rogers Wireless’ mobile Internet portal. Previously, podcasts were available only through a PC, but Mobilcast allows for direct, over-the-air downloading to a mobile phone. "As the leading wireless carrier in Canada, we know our customers are looking for relevant, timely and exclusive content and with Rogers Podcast Service we are providing them with the latest mobile innovation to feed that need," said John Boyton, senior vice president and chief marketing officer, Rogers Wireless.