The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. On the face of it, the CRTC’s decision to grant Shaw Communications Inc. dispensation to offer its terrestrial pay-per-view service nationally might seem unfair to Astral Media Inc.  While Shaw and Astral had hitherto shared the country – and the Viewer’s Choice franchise – in a non-competitive fashion, Shaw has had to contend with Bell ExpressVu’s terrestrial PPV service in the West, which is all the more powerful since wringing concessions on its terms of licence from the CRTC in 2003. However, there could be other entrants ready to get into the game: Rogers promised not to create a scene about this most recent ruling if the commission looks favourably on any future applications it might make for a general-interest PPV licence. And, of course, regional telcos are already in the PPV game via their IPTV offerings, even though they must purchase their signals through Shaw or ExpressVu. Working towards a satellite relay distribution undertaking (SRDU) licence to supply these cablecos and telcos with signal, as both Shaw (through its Cancom subsidiary) and ExpressVu have done, could be an option for Astral. Astral’s intervention was challenged by Shaw for not providing a scenario outlining the potential losses it could incur if Shaw entered its market. To be fair to Astral, such a case would be speculative anyway, and would likely bear little resemblance to the actual end result. If Shaw has had to compete against Bell ExpressVu in the Western Canadian terrestrial PPV market, it perhaps makes sense that Astral should have to compete against Shaw in the East. Astral will have to react fast, but also make sure its strategy is the right one. And, the CRTC should stringently hold Shaw to its end of the bargain.