CBC teams up with telcos for OlympicsThe Canadian Broadcasting Corp. is getting its 2006 Olympic Winter Games coverage into the hands of Canadian viewers in some non-traditional ways. The public broadcaster has signed deals with Bell Canada, which will feature CBC telecast content on its mobile television service, and Rogers Communications Inc., which will provide similar content through its video-on-demand (VOD) service for digital cable subscribers. The broadcaster will also offer televised coverage in both conventional and high-definition formats on such channels as CBC Newsworld, CBC Country Canada, and The Sports Network. The CBC plans to provide the two firms with up to 18 hours of English-language and 13 hours of French-language telecast content daily. "The purpose here is really to use the big event of the Olympics as a way to showcase these new services as well as our ability to produce these new services," says Claude Galipeau, executive producer, digital programming and business development at the CBC, adding that these new ways of viewing televised content will play a larger part in the broadcaster’s business strategy in the future. "People are consuming content across these various platforms, and our objective is to be relevant to people in their media choices, and to be there when they choose it, not make the choice for them," he says. CTV claims victory in news viewershipCTV Inc. is ebullient over the latest Nielsen Media Research figures, which show the Toronto-headquartered network’s nightly newscast in first place in the viewership race. CTV says that its CTV National News programming draws 1.23 million viewers, compared with 920,000 for Global’s flagship National news broadcast, and 695,000 for CBC’s The National. The network also claims its CTV News programming is the most trusted by Canadians. CTV points to the results of the recent TV Quality Report by Media Research Inc., where 27.1% of television watchers surveyed said they trust CTV’s news coverage the most, compared with 18.2% for second-place CBC. Oprah coming to XM CanadaCanadian Satellite Radio, which owns the rights to the XM Satellite Radio service in Canada, recently announced that a new show from US media maven Oprah Winfrey will makes its way onto the Canadian service in September of this year. The show, titled "Oprah and Friends," will feature content drawn from Winfrey’s Harpo Radio properties as well at other media holdings including O Magazine. Cogeco woos kids with VOD freebiesMontreal-based Cogeco Cable Inc. is offering Treehouse On Demand and KIDZ On Demand for free to its digital cable subscribers, starting this month. The cableco is calling the two services, both produced by Shaw Communications Inc.’s Corus Entertainment division, "Canada’s first two on-demand services for children." The services include top-rated shows from Toronto-based children’s animator Nelvana Ltd., including Max & Ruby, Timothy Goes To School, Little Bear and Berenstain Bears. Musicrypt numbers three new customersDigital music distributor Musicrypt Inc. of Toronto has signed up three new customers for its digital media distribution system (DMDS). Vancouver’s Frontside Promotions will use Musicrypt’s DMDS for its newly launched Spincycle offering, which helps independent musicians offer their work to radio stations in a rights-controlled format. Canada Disc and Tape, meanwhile, is a Calgary-based firm offering CD, DVD and VHS media replication services for independent artists, and Montreal’s I2R will work with RDR Music Group and the Canadian Independent Record Production Association to offer similar services. V-chip maker signs licensing agreementTri-Vision International Ltd. of Toronto announced it has licensed its patented V-chip technology to Syntax-Brillian Corp. of City of Industry CA. The license allows the US manufacturer to use V-chip technology, and covers the past use of the technology as well. Syntax-Brillian makes LCD television sets through its Syntax Group Corp., Digimedia Technology Co. and Taiwan Kolin Co. subsidiaries.