The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Next month, I’ll be moderating a panel at the New Media Business Alliance’s iSummit in Toronto.  The session asks the question, "Is It OK to Say Convergence Again?" If we take convergence to mean interactive media and high-tech networks melding with more established forms of communication, it’s more than OK - it’s compulsory. At the recent CFTPA Prime Time conference, CBC executive VP of English television Richard Stursberg said that the broadcaster’s website gets 10 million unique visitors a month, several times the CBC is currently pulling in for the Torino Olympic Winter Games. At the same event, Alliance Atlantis Communications executive VP of content Norm Bolen observed that "young people are watching a lot less TV," and taking content to broadband and wireless networks and other high-tech delivery channels is one way to ensure broadcaster don’t lose them as an audience. Meanwhile, producers such as Epitome Pictures Inc. president Stephen Stohn said he hopes to get a deal in place with Apple’s iTunes as soon as possible, so that episodes of Degrassi: The Next Generation are available online as close to their broadcast time as possible. The reason? The episodes are getting posted on the Internet with alarming speed and frequency by fans, taking the power of distribution away from Epitome and the broadcasters they license to air Degrassi. While most concede that the revenues aren’t there to allow rightsholders to eke out a profit from making their work available in new media formats, the commonly held belief seems to be that not doing so will prove more costly in the long run. Whether the "old media" like it or not, convergence is bearing down on them like a freight train. The smart ones are accepting it, and positioning themselves for future advantage.