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Digital signage starts to come of age

News | 02/17/2006 5:00 am EST

There is no question as to whether or not digital signage will pick up momentum – it’s already happening, according to the presenters sharing their experiences with the medium at the Strategy Institute’s recent Digital Signage Summit, held in Toronto February 7 and 8. However, there is still a struggle to get advertisers and their agencies to buy into the emerging technology.

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