The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Formal education isn’t everything in new media, but it goes a long way towards establishing a professional’s identity.  That’s why it’s exciting to see two new graduate programs addressing the needs of the new media industry: the MBA program at Toronto’s Ryerson University now offers a specialization in media management (which includes digital media), while four British Columbia institutions – Simon Fraser University; University of British Columbia; British Columbia Institute of Technology; and the Emily Carr Institute – have banded together to offer a masters degree in professional digital media in Vancouver. The attention from Canadian graduate schools is certainly welcome in an industry that’s largely devoid of educational standards it can call its own. With the loss of the Association of Web Professionals in 2002, the interactive media industry suffered a great blow. Attempts have been made to revive professional certification for occupations in online content, but have met with limited success. The efforts of Ryerson University and the partners in the Great Northern Way Campus should be commended for bringing a new legitimacy and professionalism to our emerging industry. Time will surely show that this development is an important signpost on the road to widespread adoption and mainstream acceptance of new media. CORRECTION: In our February 22 online update, we erroneously referred to TFO’s Volt downloads available through iTunes as paid downloads – they are in fact free. CNM regrets the error.