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Music and video key ingredients to carriers’ ARPU growth strategy

News | 03/22/2006 5:00 am EST

Canada’s wireless carriers seem to have found a couple of key applications that will help them drive their average revenue per user (ARPU) upwards at a faster rate: music and video. All three of the country’s national operators are offering music and TV services and appear to be banking a significant part of their ARPU future on these services.

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