The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.  CRTC hearings into the creation of rules governing the use of telecom services for telemarketing purposes are set to begin next week, but there are still some controversial issues left to be settled. As has been previously highlighted in Network Letter, the existing business relationship exemption still requires some fine-tuning before it can be put in place.  But there is a larger issue that will have to be clarified before a National Do-Not-Call list comes into force, and that is public education. As was highlighted by ContactNB, the New Brunswick provincial association representing the contact centre interests in the province, there is bound to be confusion among the Canadian public who believe they will no longer be contacted by any telemarketers, ever.  It will no doubt take a massive public education campaign to educate Canadians about who can contact them and who can’t, and for what reasons. As well, the CRTC will have to make sure that those organizations granted an exemption under Bill C-37 keep their own internal DNC list. The effectiveness of this campaign will rest on industry stakeholders’ – telcos, telemarketing firms and others – buy-in to a National DNC registry, because it is they who will have to pay for the creation of educational material and public service announcements. But despite all the best efforts and buy-in from stakeholders, there will still be confusion among the Canadian public. While it will be illegal for many organizations to contact us for solicitation purposes, registered charities and newspapers will still be able to phone us asking for money.  Finally, a properly functioning and effective National DNC will only be as effective as the regulations governing its implementation and operation.