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News | 05/29/2006 4:00 am EDT

QuickPlay launches Blackberry player
QuickPlay Media of Toronto has launched QuickPlayer for BlackBerry, an audio content player for Waterloo ON-based Research In Motion’s popular handheld device. Although BlackBerries are generally considered a text-based productivity tool rather than a portable media player, QuickPlay VP of marketing Mark Hyland says the profile of the average BlackBerry user is changing. "You’re starting to see them on college campuses and so on and so forth, and I think that speaks to the consumer’s desire to have more multimedia on the Blackberry as well," he says. The new service and software will feature audiocasts as well as personal content, both streaming over carrier networks and focusing on sports, news and financial data. QuickPlayer for BlackBerry is optimized for RIM’s newest offering, the BlackBerry 8700.

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