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Oöober showcases user generated content on mobile devices

News | 06/12/2006 4:00 am EDT

User-created content is increasingly staking a claim for itself in the mobile space, with indie rock bands and DJ’s using the near-ubiquity of cell phone penetration in the 12-to-24-year-old age group to expand the reach of their brands. One Toronto firm is joining the ranks of those hoping to capitalize on the "you" media trend.

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