The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Far be it from me to disagree with an icon such as Nolan Bushnell, but it seems that if one objects to violence in video games, one also needs to be prepared to take a stand against pop culture in general.  In his keynote speech at the recent Vidfest conference in Vancouver, Bushnell – whose pedigree extends to founding Atari Inc. and creating the great-granddaddy of all video games, Pong – bemoaned the fact that the game industry is increasingly relying on graphic violence and sexual imagery to move product. That’s true. However, Bushnell also alluded to the fact that the worlds of video games and motion pictures are coming together. He predicted that within five years, a movie grossing more than $100 million would be produced – by three people with a digital animation suite. Indeed, the earliest examples of machinima – a technique very much in vogue currently that uses video game engines instead of a camera to make short films – were very much steeped in violence. The video game demographic is overwhelming male, but so is the audience for Quentin Tarantino movies. Like their big-screen counterparts, video games that feature sexual content or graphic violence are already subject to a rating system – perhaps that rating system needs to be more rigidly enforced. But very rarely are films banned altogether in this day and age for showing objectionable material. If video games are evolving to become an art form in their own right, why should we judge them any more harshly?  CORRECTION: In the last issue, CNM referred to the nextPITCH-winning concept from Evan Jones and Keith Clarkson as Total Drama Island. The interactive media project’s full title is Total Drama Island – Totally Interactive. CNM regrets the error.